The Art of Building a Powerful Brand on Instagram

A picture is worth a thousand words. In fact, it is more valuable if you’re sharing it on Instagram. More specifically, it could be worth thousands of followers. By extension, this means showcasing your brand and putting money in your bank account while you are it. But, it takes a lot more than merely sharing photos to build a brand to reckon with on Instagram.

Show What Makes You Different

You must have a unique style that allows others to notice you. Remember, visual appearance is the first thing that makes people want to follow you. How is the quality of your photos? What is your stance? How is your attitude? It is essential that you come up with a style that gives your brand a distinctive personality. You can start by looking for inspiration from influencers within your industry.

Go the Extra Mile to Get Followers

One of the fundamentals of building a powerful brand on Instagram is to get as many followers as you can.  And, there are many channels you can use to do this. One of them is buying followers. Look around, identify an excellent, reputable service and purchase followers based on your budget. But, whatever you do, be wary of one service going by the name AudienceGain. According to Spire, there are many red flags around AudienceGain so you should be extra cautious before when dealing with this company.

Tell Your Brands Story

Use Instagram Stories to create a personal element that tells your audience and potential followers who you are and the values that you stand for. Make sure that you are real and relatable because that’s what your audience connects to. Think of it as a way to create a narrative about your brand including how you started, where you are at the moment and what you hope to achieve in the future. The idea is to give your followers something to look forward to.

The Bottom Line

Instagram has the numbers to put your brand up there with the best. Your job is to figure out how to do it. Once have grasped the basics, it is only a matter of time before you brand gets the exposure it deserves. As a rule of thumb, engage your followers as much as you can. Respond to their comments, thank them and leave notes on below their photos. Also, don’t forget to follow people who are particularly active on your page.